AB Print and Design 2019 ©

Unit 2 Florence Centre, Florence Rd., Bray, Co. Wicklow.

Office: 01 559 4280

Email: info@abprint.ie

Graphic Design Service

BRANDING MADE SIMPLE...

The word ‘brand’ gets tossed around everyday, often without clear definition. Abprint &Design loves to create brands that have real meaning both inside and outside the company, brands that create champions and advocates along the way.

Brands are multifaceted expectations and associations and it’s only through a rigorous discovery process that positioning, personality, vision and strategy can be expressed with absolute clarity and purpose. 

Whether we’re creating something new or relighting a fire under an existing brand, it’s always an exciting journey; one where strategic thinking, co-creativity and an open mindset inspires everyone to see the opportunities that others don’t.​

We at Abprint & Design have countless years of experience, using the latest in technology and software to create your brand awareness.

Coupling with our in house printing team we can then supply your brand on every media display. From business cards to large format print media, signage or even vehicle graphics.

WHAT IS GRAPHIC DESIGN YOU ASK?

 

Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to 17,000-year-old cave paintings. As a term originating in the 1920s’ print industry and covering a range of activities including logo creation, it concerns aesthetic appeal and marketing – attracting viewers using images, color and typography. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach, focusing on—and seeking maximum empathy with—users while creating good-looking designs that maximize usability. Aesthetics must serve a purpose – in UX design we don’t create art for art’s sake. So, when doing graphic design for UX, you should consider the information architecture of your interactive designs, to ensure accessibility for users, and leverage graphic design skills in creating output that considers the entire user experience, including users’ visual processing abilities. For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designers will have failed to marry graphic design to user experience. The scope of graphic design in UX covers creating beautiful designs that users find highly pleasurable, meaningful, and usable.

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